In the Heartland of Talent report, Grand Valley State University professors emphasize the importance of attracting talent to local cities—and highlight how Grand Rapids “tops the list” for drawing in the creative class. Meanwhile, Muskegon falls well behind the national average in attracting both college graduates and members of the creative class. This raises a critical question: What are we doing to encourage people to choose to stay and choose to move to Muskegon?

To build a thriving future, the City of Muskegon must work in partnership with the County and neighboring municipalities to attract, train, and retain the talent that drives business growth, job creation, and long-term economic vitality.

Muskegon has so much to offer—from natural beauty and historic charm to an affordable cost of living and a deep sense of community. But to truly unlock our potential, we must improve the way we welcome people into our city. One of the most visible challenges is the physical gateway: Seaway Drive, our “front door” from US-31 into downtown. It's time to work with the State of Michigan to reimagine and revitalize this critical corridor, creating an entryway that reflects the pride, promise, and progress of Muskegon.

Now is the time to invest in Muskegon’s future—by attracting new talent, empowering the talent already here, and creating a welcoming first impression that invites people to live, work, and thrive in our city.