Bob Garretson has dedicated his life to service—first in the United States Navy, then in public administration, and now as a financial planner, business owner, and community leader in Muskegon. With a deep commitment to economic growth and revitalization, Bob brings the experience, leadership, and vision needed to move Muskegon forward.

A University of Washington graduate with a Bachelor of Arts in International Studies, Bob was commissioned as an Ensign in the U.S. Navy, serving six years on active duty. He deployed on the USS Blue Ridge (LCC-19) in Yokosuka, Japan, and was later stationed at the Bureau of Naval Personnel in Washington, D.C. During his service, Bob earned the Navy Achievement Medal and two Navy Commendation Medals for his leadership and dedication.

Following his military career, Bob pursued a Master of Public Administration at The George Washington University, gaining expertise in government operations, budgeting, and public policy. He applied these skills working in budget, HR, and IT for Johnson County, Kansas, before transitioning into financial planning.

For the past 25 years, Bob has worked as a financial planner, helping families and businesses plan for the future. As the owner of Embark Financial Partners, with offices in Muskegon and Overland Park, KS, he has been a dedicated advocate for economic growth. In 2008, he chose to relocate his office to Downtown Muskegon, investing in the city’s revitalization by establishing his business in the Hines Building. While building a business and investing downtown, Bob and Heather raised two kids, Ben and Cate, and worked with multiple organizations in Muskegon and regionally to help strengthen housing, business opportunities in Muskegon, and lakeshore communities.